Website Designing For Small Business Websites
Even for experienced designers, designing a website from scratch can be overwhelming. Fortunately, this is not necessary. There are thousands of WordPress themes, both free and premium. Therefore, you can use the WordPress theme customization panel, or the website builder or other plugins to customize a great professionally designed design for your website. Scroll Down to Read About Website Designing Company In Delhi
There are five things to keep in mind when designing your website:
1. Everything needs to be branded. Before you start designing, you need to have a clear understanding of which elements visually define your brand. This includes colors, fonts, symbols, and the type of image you want to use. Be true to your brand elements. You want all representations of your business to be visually compatible and recognizable as yours.
2. Distinguish yourself. Differentiation is the most basic goal a designer has when dealing with a brand. This is the bare minimum you can: Create a brand that is different from your competitors. With that in mind, do not copy the websites of competitors or the websites of companies you admire. Find a unique, different, really way to make yours. Your customers will appreciate it. Ease of use first. First of all, your website should be easy to use on all devices. Websites that are visually striking but confusing or buggy are not effective selling or marketing assets.
3. Try to minimize “friction”. In UX, friction is defined as a factor that prevents users from achieving their goals on your site. The cause of the friction can be a broken link or a button that does not respond when clicked. These issues frustrate users and cause them to close their sites and go to competitors.
The easiest way to reduce friction is to test your website. Simulate the movement of users from the first visit to the first purchase before publishing. You may also find it helpful to invite friends, family, and colleagues to test your site and provide feedback.
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4. Optimize conversions through a visual hierarchy. Not all information is equally important. You need to configure your website in such a way that you can take the following steps to help your users. The factors that guide the user to this next step need to be prioritized in the design.
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For example, the hero section of your website (the banner below your logo and navigation) should include an impressive caption, a brief description of your product, and one or two call to action buttons (CTA).
Calls for these actions can be “more info” or “request a quote.” Each of these CTAs attracts different types of users, such as those who need more information or who already know your business and are ready to buy.
5. Put yourself in the user’s shoes. Think about the websites you visit every day. Explore competitors’ sites from the user’s perspective, not from the competitor’s perspective. Ask yourself what you like about your experience on those sites. Also, make sure it works better and design accordingly.